Copy Editing
Our clients say we’re very good at enhancing
their copy without losing their voice.
That's the feedback we often get from our clients. We make your copy better, not unrecognizable. Click here to see what they have to say.
Why Is Editing Critical to Your Success?
It’s simple really. Because ‘Perception Is Everything.’
Make no mistake, perception is everything. Your client’s perception of your business is their reality. What you publish and how you write it counts – in everything you do. Your reputation is everything and the quality of the word you put ‘out there’ in the marketplace is often a deal maker or breaker. What you communicate with the written word speaks volumes about who you are and how you’re perceived. It's easily as important as how you communicate verbally, because it's out there, in print and cannot be taken back.
How Does Professionally Edited Copy Make You More Money?
We will review your copy for grammatical errors as well as for it's marketability. We always include this service when you have us edit your content, something not often included by other copy editors. We put our twenty years of marketing and design management experience to work and make suggestions that ensure a much greater result -- which means more money in your pocket.
Another way professionally edited copy makes you more money is demonstrated by a comment one of my clients revealed to me recently. It concerned her hesitance to use a particular marketing coach. Although highly referred, my client was not the least impressed because there were grammatical and spelling errors throughout this coach’s website. She reasoned that if there were noticeable errors on her website, this coach must not care much about other things as well.
How We Do One Thing Is How We Do Everything.
You may not be fully cognizant of the impact this has on your business, but remember, your clients are judging you based on first impressions – sometimes long before you’ll ever have the opportunity to meet or talk with them personally. Some may follow you for months or even longer, forming an impression while trying to make a decision whether to hire you or someone else. You may never know the reason why – but what if you knew that you had lost potential business because of some careless typos?
Recognize your strengths. Maybe you take pride in getting things done quickly and efficiently? That’s a great skill. But you want someone to go through your copy with a fine-toothed comb – because perception does count. If your strengths do lie in the written word, even accomplished writers recognize that they are often too close to their own work to scrutinize it objectively. A good editor is the best judge and is the writer’s closest ally. A publication that contains errors, inconsistencies in content, style or format is confusing, detracts from the credibility of the writer and reflects poorly on the business. Think you can do it all? Statistics show that money spent on professional editing of all your communications will result in more business -- exponentially.
Does your marketing need a makeover?
Did you know your website copy should be refreshed on a quarterly basis to improve your search engine ranking? Your marketing material may only need an expert revision to start getting the results you want.
How We Do It
Our commitment to quality begins with basic questions that explore your product(s), client demographic, objective and goal for the specific communication. They’re the questions in the Copywriting Cheatsheet we’ve developed. We take this extra step that most copy editors gloss over, because it is essential for a good editor to understand this in order to deliver a focused, purposeful and effective publication. You'll find that you always get more bang for your buck with us.
Copywriting For Coaches™ provides a full range of editing services that include what is called a "substantive" edit. This is far more involved than "proofreading." After the prerequisite questions above have been answered, we begin our substantive edit by assessing the copy as a whole for readability, style, tone, structure, logic, and accuracy, as well as whether the text appropriately reaches your target demographic. We’ll make suggestions to enhance the copy by reworking weak areas and building upon strengths.
This may include reorganizing or rewriting portions of text, eliminating wordiness, writing transitions and summaries. We perform a line-by-line copy edit correcting spelling, grammar, usage, capitalization, punctuation and eliminating inconsistencies. Then we re-read all documents once more, after we complete our edit, to make sure we didn’t miss anything. Finally, we review the entire finished product with the highly trained professional eye of a marketing expert, evaluating the overall graphic look and feel of the piece for clarity and cohesive style including adherence to proven successful graphic design elements ... and more.
Why Choose Us for Your Marketing Makeover?
We have a reputation for measurably enhancing your text without losing your voice, the quality that distinguishes your writing from another’s. Here's what one client who we've worked for repeatedly had to say:
“After working with several editors, I finally found Beverly Bergman, who could understand and edit to perfection, my very personal book about my sister’s extreme life. She had the capacity to enhance the text without losing my voice, which in this case was my biggest concern.
I can trust Beverly to take the book and make it faultless. Her potential for detail amazes me but so does her brilliant mind that captures the complex meaning of my intentions within the text. After many attempts with other editors and endless frustrations, I have finally come across the person that could fulfill my needs.”
Barbara Warren, Ph.D.
Coach, Author, Consultant, Triathlete
Winning in Life Consultations and Seminars
We have the training and professional experience, intelligence and dedication to make your best work shine. Your copy will be given a complete review by me -- one very thorough, meticulous, professional editor who not only knows grammar and how to write, but also understands marketing. Because everything you publish is a part of your cohesive marketing strategy.
Click here to read what other clients have said about our editing work for them.
If you wish to be perceived as the best – let us help you get there. We know the road.
Want our expertise right by your side? Contact us.
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